Hi, I’m Kathleen
I’m a writer and strategist on the future of marketing management and organizations. I led IDC’s CMO Advisory practice for nine years, where I worked with CMO’s in the world’s most influential tech companies - listening, researching, benchmarking, publishing, speaking, and guiding. These insights combined with 30 years as a tech marketing executive and CMO, inspired my view that marketing leaders have an outsized opportunity to contribute in this transformative era.
For marketing to be truly effective, organizations must master agility and invest in the health of their market system. I coined the term ComplexityWise Marketing to describe the new ways of thinking and managing that will enable companies to realize more value in this complex, digital world. My book, titled Marketing in the (Great, Big, Messy) Real World: Rewire Your Marketing Organization to Navigate Anything will be available in May 2025 and aims to help marketing leaders and their executive partners realize this potential.
A few more details about me: two degrees (a BFA in design and an MBA), married with two grandsons living in Walnut Creek, CA, contributor at CMSwire and Martech, and active in two book clubs. I’m a social science enthusiast who dabbles in creative projects and tries to live mindfully.