Relevance, like beauty, is in the brain of the beholder. It takes time and work to make your messages relevant, but the payoff is worth it.

In 1739, a mechanical duck amazed people by ingesting grain and – well, pooping. Even today, many executives still believe that complex systems can be machines – maybe not ducks, but how about marketing?

Constant change requires quick response. Marketers have benefitted from agile methods, but most are unaware of emerging organizational innovations available.

Marketing won’t deliver on artificial intelligence’s (AI) promise unless the human side of the equation is given equal attention.

Today sales is lucky to get 5% of customer attention. It’s time to ditch the first-digital-then-sales process and truly integrate.

What do markets have in common with slime mold, beehives, and traffic? Science calls these complex adaptive systems. They share defining characteristics.

Organizational silos create barriers to great customer experience and agility. The first step to change is admitting you’ve got a problem

Six of the Agile Manifesto’s principles highlight how human superpowers are the key to success in the complexity and uncertainty of marketing.

The butterfly effect, the whimsical term for non-linearity, adds mystery to marketing. A human- machine intelligence partnership offers an effective way to surf the enigma.

Content alone, regardless of its quality, rarely results in significant change. Expand your persuasion repertoire to include everyone’s “go-to” decision tool.

The capriciousness of markets derives from the same complexity as traffic and weather. Many persistent marketing challenges are caused by the mismatch between long-accepted work practices and the market’s reality.

At different stages in your career, there are different lessons to pay attention to. Here is bit of reflection on the most valuable lessons I learned along the way.

Safely scale customer-facing empowerment while avoiding chaos. Wisdom from leaders in hospital operating rooms, military theatres, and software development.

Marketing organizations experience constant change. Using methodologies adapted from software development, Agile marketers gain increased productivity, greater innovation, faster delivery and staff satisfaction.

Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. If your business plan calls for revenue growth tomorrow – you must build the conduit for delivering it today.