Kathleen Schaub Kathleen Schaub

Surrogation: When Metrics Become Substitutes for the Real Thing

Net Promoter Score (NPS) is a great proxy metric but isn’t a surrogate for all that encompasses customer loyalty. Revenue is a great proxy metric but isn’t a surrogate for all of marketing. It’s like saying a street map is the equivalent of a city. You can forget that there is so much more to pay attention to.

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Kathleen Schaub Kathleen Schaub

Six Career Lessons That Changed My Life

At different stages in your career, there are different lessons to pay attention to. Here is bit of reflection on the most valuable lessons I learned along the way.

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Kathleen Schaub Kathleen Schaub

Guided Decentralization

Safely scale customer-facing empowerment while avoiding chaos. Wisdom from leaders in hospital operating rooms, military theatres, and software development.

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